Sell or advertise puppies, kittens and other pets

How listing works

When listings open, it takes three steps.

1. Pass a one-off ID check. Take a photo of your government photo ID, then a quick selfie. Stripe runs the check for us. Stripe’s document checks guide says its checks work with most government-issued documents, such as national IDs, driver licences and passports, from Australia and the other countries it lists, and that acceptable documents vary by country. A document Stripe can’t accept counts as a failed try. It’s a one-off $9.95, covering up to 3 tries in 30 days.
2. Add your animals and the numbers your state requires. The form asks for the numbers and details we know your state’s law requires on the ad, plus every dog’s and cat’s microchip number. Owners rehoming a pet aren’t asked for a breeder number unless the law asks for one. See what you’ll need, state by state.
3. We check it before it goes live. For Victorian dogs and cats, we ask Animal Welfare Victoria’s Pet Exchange Register whether your source number is active, and until when. The register doesn’t tell us whose number it is. We also check that each dog’s and cat’s microchip number is in the right format, that the ready date you give is at least 8 weeks after the date of birth you give, and that the breed and animal you choose can be listed in your state. If something’s missing, we tell you what to fix.

Your listing goes live when it passes every check that applies. It may wait as “Checking” while your ID check finishes or we hear back from the register.

Each time you publish, you confirm you’ll follow your state’s animal welfare laws and the RSPCA’s Guidelines for the Online Advertising of Pets. You also accept that we may pass your details and your animals’ details to animal welfare authorities, councils or police after a report of, or if we suspect, poor animal welfare or a breach of animal welfare, sale or advertising laws. Our Listing Rules explain how we check listings.

What you’ll need, by state

A general guide to each state’s rules, checked against each state’s law or regulator in October 2026 (we haven’t read the Northern Territory’s council by-laws). It isn’t legal advice, and laws change. If you’re unsure, ask your council or state regulator.

In short, for dogs and cats: Victoria needs your source number on almost every ad. NSW needs the breeder identification number (BIN) for dogs born on or after 1 December 2025, or a rehoming organisation’s own number when it doesn’t know the breeder. Queensland needs a supply number for dogs born on or after 26 May 2017. South Australia puts your name and phone number, and the breeder’s, on the ad. In the ACT, a licensed breeder shows their licence number. Western Australia asks for no seller number. The Tasmanian Government (NRE Tas) says cat breeders registered with the State before March 2022 must show their registration certificate number on cat ads. We found no Northern Territory law that asks for a seller number. Our form asks for every dog’s and cat’s microchip number.

The listing form asks for what we know your state requires, and won’t publish without it. It can’t cover every case, so you’re responsible for following the law where you are. Every dog and cat must be microchipped before you list it. That’s our rule everywhere, except for NSW puppies up to 8 weeks old (below). In several states, the law also requires a microchip before a dog or cat is sold or given away.

Victoria

• Almost every ad for a dog or cat, sold or given away, including by owners rehoming and rescues: your source number from the Pet Exchange Register, and each animal’s full microchip number, on the ad. A Dogs Victoria or other club membership number won’t do.
• Getting a source number: enrol on the Pet Exchange Register. If you enrol yourself, you pay $25.90 to enrol or renew (October 2026), and a number lasts a year. Council-registered breeding businesses and foster carers are enrolled by their council, with no fee (Animal Welfare Victoria’s FAQs). How to get one.
• When listings open, we check it live. A Victorian dog or cat listing goes live only once the register says your source number is active. The register tells us whether it’s active and until when, not whose it is. We check again regularly, and a listing goes back to draft if the number lapses. Renew it before it does.
• When these rules apply: your listing or seller details are in Victoria, or your ID check shows a Victorian address (our rule), or, as Animal Welfare Victoria’s guidance puts it, you’re outside Victoria and will sell to buyers in Victoria. The form asks.
• Upcoming litters that name no animal need neither number until you change them to a litter.
• Breeding businesses: if you keep 3 or more fertile female dogs or cats, breed them to sell, and aren’t a member of an applicable organisation such as Dogs Victoria, register with your council as a domestic animal business and follow the Code of Practice for the Operation of Breeding and Rearing Businesses. Members can keep up to 10 under their organisation’s rules, and must register too with 11 or more. Keeping 11 to 50 fertile female dogs also needs commercial dog breeder approval. If you’re unsure, ask your council.
• All breeders: follow the Code of Practice for the Breeding of Animals with Heritable Defects that Cause Disease, even with one or two fertile females.
• At handover: give the buyer the animal’s microchip certificate and a change-of-ownership form you’ve signed, so they can update the microchip registry (Animal Welfare Victoria’s guidance).
• Livestock: your property identification code (PIC) on the ad. For poultry, you need one only if you keep 50 or more.
• Native reptiles, frogs and birds that need a wildlife licence: your wildlife licence number on the ad. Sell only to buyers who hold the licence they need.

Check a Victorian source number

New South Wales

• Dogs: each dog’s microchip number. Dogs born on or after 1 December 2025 also need their breeder’s breeder identification number (BIN), even when an owner is rehoming. Dog breeders need a BIN, and a breed club membership number isn’t one. A rehoming organisation that doesn’t know a dog’s breeder must show its own rehoming organisation number (RON), labelled as a RON, whenever the dog was born. Under the Prevention of Cruelty to Animals Act, the ad no longer needs the BIN or RON once a dog is 6 months old and the number is recorded against its microchip on the NSW Pet Registry.
• Unchipped puppies up to 8 weeks old: the ad can show their mother’s microchip number, labelled as hers. After 8 weeks, add each puppy’s number, or the listing goes back to draft. This option is off if Victorian rules apply to you.
• Former racing greyhounds: the microchip number, the dog’s own greyhound racing number and, in place of a BIN, its breeder’s greyhound racing registration number, whenever the dog was born (unless the dog is 6 months or older and that number is recorded on the NSW Pet Registry). Our form can’t take the racing numbers yet.
• Cats: every NSW cat listing shows the cat’s full microchip number, which meets NSW’s ad rule.
• Breeding limits (dogs): under the same Prevention of Cruelty to Animals Act, no more than 20 fertile female adult dogs on one property, unless an exemption applies. A dog can have at most 5 litters, no more than 3 of them by caesarean and none after a third caesarean, and needs a vet’s written approval before it’s bred again after 2 caesareans.
• At handover: transfer ownership on the NSW Pet Registry. If you or the buyer can’t use it, fill in a paper change-of-owner form (C3A), lodge it with your council and give the buyer a signed copy.
• Code of practice: the Animal Welfare Code of Practice: Breeding Dogs and Cats applies to breeding businesses now, and to all dog breeders from 1 December 2029.

Look up a NSW number

Queensland

• Dogs: Queensland law (Animal Management (Cats and Dogs) Act 2008) says an ad for a dog born on or after 26 May 2017, when breeder registration started, must show the dog’s supply number, the number recorded with its microchip. Biosecurity Queensland says every Queensland dog ad must show one. If you bred the dog, that’s your breeder ID, the accreditation number an approved body, such as Dogs Queensland, gave you, or your number as a breeder registered in another state. If you didn’t, it’s the breeder’s supply number, or an exemption number for the dog from the Queensland Dog Breeder Register. A pound or shelter uses its own breeder ID for a dog that arrived without a supply number. The form asks owners and rescues for a supply number only for dogs born on or after 26 May 2017.
• Breeders must apply to register within 28 days of a litter’s birth, unless an exemption applies, such as accreditation with an approved body.
• At handover: give the buyer a notice with your name and the dog’s supply number, and a change-of-ownership form you’ve completed and signed.
• Code of practice: Business Queensland says every dog breeder must follow Queensland’s compulsory code of practice for breeding dogs, even one who doesn’t need to register.
• Ferrets and rabbits: Queensland doesn’t allow them as pets, so Queensland sellers can’t list them.

Look up a Queensland supply number

South Australia

• Dogs and cats: your name and phone number on the ad (we show your checked name), and each breeder’s name and phone number, plus the breeder’s Dogs and Cats Online (DACO) ID if they’re registered. If you don’t know who bred the animal, our form asks you to say why. You agree to this when you publish.
• Breeders: anyone who sells a dog or cat they bred, including a rescue group or an owner with an accidental litter, must register as a breeder in Dogs and Cats Online. Microchip every dog and cat, and record the chip in Dogs and Cats Online, before you sell.
• Desexing: dogs and cats born after 1 July 2018 must be desexed by 6 months old, or within 28 days of a new owner getting them, unless an exemption applies.
• At handover: South Australia’s Dog and Cat Management Regulations 2017 say to give the buyer, in writing: your name, address and phone number; each breeder’s name, address and phone number, and DACO ID if registered; vaccinations, desexing details and any other vet treatment; microchip details; known illnesses or conditions; and any exemptions, extensions or dog control orders. Transfer the microchip to the buyer in Dogs and Cats Online.
• Code of practice: check whether the Standards and Guidelines for Breeding and Trading Companion Animals (PDF) apply to you.

How to check a South Australian breeder’s number

Western Australia

• Dogs and cats: WA law doesn’t currently say which numbers an ad must show. Every dog and cat must be microchipped before it goes to a new owner.
• Cats: WA’s Cat Act 2011 says a cat must be sterilised before it goes to a new owner. The exceptions include giving the buyer a voucher for free sterilisation by a vet, selling to an approved cat breeder who’s buying to breed, and a vet’s certificate for a cat 6 months or older. Breeding cats needs your council’s approval.
• At handover: within 7 days, tell the microchip registry the new owner’s name and address. For a cat, tell the council it’s registered with too.

Tasmania

• Puppies under 12 months: each puppy’s microchip number on the ad. We need every puppy chipped before you list.
• At handover of any dog: a vaccination certificate signed by a vet, and the date of the dog’s last vet health check. If you know of or suspect any injury, illness, disease, impairment, pregnancy, aggression or behaviour problem, you can rehome the dog only if you tell the buyer about it and why, and make reasonable enquiries that they can care for the dog as the law requires. For a puppy, also give its own or its mother’s microchip details.
• Cats, sold, given away or offered for sale: Tasmanian law (Cat Management Act 2009) says a cat must be at least 8 weeks old, microchipped and desexed, and meet the health checks the law prescribes. The Tasmanian Government (NRE Tas) lists them as free of external parasites, wormed at least once and vaccinated to F3. A vet’s certificate can excuse the microchip or the desexing, and a cat going to a registered breeder or a cat breeding permit holder needn’t be desexed. Because the law covers offering a cat for sale, list a cat or kitten only once it meets these rules.
• Breeding cats: you must be a registered breeder (a member of an approved cat organisation, or registered with the State before 1 March 2022) or hold a cat breeding permit. If your cat falls pregnant by accident, apply for a permit as soon as you know. NRE Tas says breeders registered with the State before 1 March 2022 must put their registration certificate number on cat ads.
• Cattle, sheep, goats and pigs: your PIC, checked name, phone number and postal address on the ad. If you don’t give a postal address, we show the email you sign in with. You agree to this when you publish.
• Standards: the Animal Welfare (Dogs) Regulations 2026 set the rules for keeping, breeding and rehoming dogs.

Australian Capital Territory

• Dogs and cats, any age: a licensed breeder’s ad shows their breeding licence number. Anyone else’s ad shows the animal’s full microchip number or your rehoming identifier (a state rehoming identifier, your ABN, or your name if you have no ABN).
• Breeding dogs or cats in the ACT needs a breeding licence under the Domestic Animals Act 2000.
• Desexing: you can’t sell a dog 6 months or older, or a cat 3 months or older, that isn’t desexed, unless you hold a permit or a vet certifies that desexing would be a serious health risk.
• At handover: give the new owner your breeding licence number or, if you’re not licensed, your rehoming identifier (a state rehoming identifier, your ABN, or your name if you have no ABN) and the animal’s microchip number.
• Code of practice: check whether the Animal Welfare (Breeding Standard) Determination 2015 applies to you.
• Ferrets: keeping or selling one needs a nature conservation licence, and your ad must show that you hold one and its number.

Northern Territory

• Dogs and cats: we found no territory law on what a dog or cat ad must show. We haven’t checked council by-laws. Microchip every dog and cat anyway: that’s our rule.
• Ferrets: the Territory Government says it’s illegal to import or keep ferrets in the Northern Territory, so Northern Territory sellers can’t list them.

Island territories

• Jervis Bay Territory follows ACT law (Jervis Bay Territory Acceptance Act 1915), so our form asks for what the ACT asks for.
• Lord Howe Island is part of New South Wales, so NSW’s rules apply. Cats and rabbits can’t be brought to the island, and a dog brought there must be desexed. Cat, rabbit and litter listings from the island go on hold for review before they can go live.
• Norfolk Island: we don’t currently take listings. Email info@petsales.net.au if you’d like to list from Norfolk Island.
• Christmas Island and the Cocos (Keeling) Islands: we don’t take listings. Pets from either island can’t travel to the mainland without federal biosecurity approval.

How to sell a puppy or other pet, step by step

1. Make sure you can sell. Dogs and cats can’t go to a new home before 8 weeks old, even if a vet says they can. That’s our rule in every state. Check your state’s breeding rules, and any code of practice that applies to you: both are in what you’ll need, by state. The listing asks about each animal’s vaccinations, worming, desexing and any vet check in the last 12 months, so have honest answers ready.
2. Microchip every dog and cat, and register the chip. In NSW, unchipped puppies up to 8 weeks old can be advertised with their mother’s chip, but each puppy must be chipped before it goes home.
3. Get your state’s number. In Victoria, a source number. In NSW, a BIN for dog breeders. A rehoming organisation that doesn’t know a dog’s breeder shows its own rehoming organisation number instead. In Queensland, a supply number. In South Australia, breeder registration in Dogs and Cats Online. In the ACT, a breeding licence. In Western Australia, your council’s approval to breed cats. In Tasmania, cat breeder registration or a cat breeding permit. Each state, in full.
4. Gather the health records: the vaccination record, worming dates, any vet check, desexing details and any health tests. Tasmania requires a vet-signed vaccination certificate whenever a dog changes hands, and, before a cat is sold, the health checks NRE Tas lists, such as worming and F3 vaccination. South Australia requires vaccination, desexing and other vet treatment details in writing.
5. Write an honest ad, with recent photos.
   • Add up to 8 recent photos of the actual animal, showing the whole animal, that you took or have permission to use. On a litter, photos of the parents are fine if the photo’s description says so.
   • Give the date of birth, expected adult size, sex and colour. Tell buyers about any health, injury or behaviour problem you know of, and describe health tests and papers exactly as they are.
   • Leave out phone numbers, email addresses, links and messaging apps such as WhatsApp. Buyers contact you through Message the Seller, and you can give a buyer your phone number there with Share My Phone Number, once you’ve both written. Leave out ages under 8 weeks, such as “6 weeks old”. Give the date of birth and ready date instead.
   • Our word check looks for “teacup”, “micro”, restricted breed names, and fight, crop or dock, including words such as “docked” and “cropped”. It won’t publish a listing that contains them. It matches the usual names and spellings only, so other spellings can slip through.
   • Set a fair price. See what puppies and kittens cost.
6. List it. Pass the ID check, fill in the form and publish (how listing works).
7. Handle enquiries.
   • Buyers contact you through Message the Seller, which opens with listings. After you reply, a buyer can choose to see your checked name, the first and last name from your ID check, so they know whose account to pay.
   • Take bank transfers and PayID only into an account in your checked name, or take payment in person. If your account is in a kennel or business name, give buyers one in your own name, or take payment at pickup.
   • Deposits are up to you, but don’t ask for or take a deposit, or any other payment, until the buyer has met you and the animal in person. That applies to buyers in other states too: they can’t hold an animal with a deposit before they visit. Buyers pay you directly. On litter and single-pet listings, you can show deposit terms. They cover only a buyer changing their mind: if you can’t go ahead, or the animal isn’t available or isn’t as described, refund in full. If a buyer changes their mind, keep only what covers your reasonable costs, even with “Not refundable” terms. If you sell as a business, NSW Fair Trading says your buyers get the consumer guarantees under the Australian Consumer Law, and the law doesn’t let your terms take them away. We don’t hold, transfer, check or protect deposits.
   • Never ask buyers to pay you for transport, a crate or insurance, to pay by gift card, cryptocurrency or a money transfer service, or for a code sent to their phone or email. Read the scams that target sellers.
   • Expect genuine buyers to ask to visit. We tell them to meet you and the animal, and for a breeder’s puppy or kitten its mother, before they pay anything, including a deposit. For a litter that isn’t born yet, buyers can join your upcoming litter’s waitlist by messaging you, with no payment.
8. Hand over. Meet in person. Check the buyer’s payment has arrived in your account before the animal leaves, and never refund an “overpayment”. Hand over the vaccination record, the microchip transfer and the papers your state requires.
9. After the sale. Mark each animal Reserved or Gone Home as it happens. When every animal has gone home, mark the listing Gone Home from your account. Until that button is ready, email info@petsales.net.au the listing number. Remind the buyer to register the animal with their council, where their council requires it, and keep copies of what you handed over.

What it costs

Prices are in Australian dollars. The price shown is the total you pay, with no GST, card surcharges or booking fees added on top. If GST applies to a fee, it’s already in the price shown. Prices explains Featured and Pro, and how renewing and cancelling work.

The $9.95 ID check

A one-off $9.95 ID check helps keep scammers off Pet Sales Australia. You photograph your photo ID and take a quick selfie. The $9.95 pays for running the check, whatever the result, and covers up to 3 tries, so one blurry photo needn’t cost you another check. We take it only once a check gets a result. After that we don’t refund it for a fail or a change of mind. We refund any charge made by mistake. You keep your rights under the Australian Consumer Law, including to a refund where it gives you one.

• When we take it. Stripe sets the $9.95 aside on your card. We take it once a try gets a result, pass or fail. If no try gets a result before you cancel or the hold expires (up to 7 days), we release it and you pay nothing.
• Your 3 tries. You have 30 days to use them. If all 3 fail, a new check is another $9.95, once your first failed try is more than 30 days old. If you think a check went wrong, such as Stripe failing your genuine, current ID, tell us: see refunds on the ID check. Don’t send us card or bank numbers, passwords, sign-in codes or ID documents.
• Rescues and shelters. Once we’ve checked your organisation, the person who runs its account gets the ID check free. We check for an active ABN, a name that matches the ABN’s record, and a charity registration with the Australian Charities and Not-for-profits Commission (ACNC). If it doesn’t pass, you can still list with the $9.95 ID check.

The full rules are on our Prices page. Our Privacy Policy explains what Stripe and we keep.

What buyers see

When listings open, a listing will show this.

• Your stamps, with their dates. “ID Checked” shows the date and “Photo ID and selfie”. On Victorian dog listings, “Source Number Checked” shows the date and “Pet Exchange Register”. It means the register said your number was active on that date, not that the number is yours. Cat listings don’t show it yet. A stamp shows only while its check is current. Stamps can’t be bought: the ID check has a fee, but its stamp shows only if the check passes.
• Your numbers. NSW and Queensland numbers show as you entered them, with a link for buyers to look them up. Other state numbers show as you entered them. We check only their format. Microchip numbers show in full where the law puts them on the ad, and on every NSW cat listing. Elsewhere, only the last 4 digits show.
• Everything else, as you stated it. Health, vaccinations, worming, desexing, vet checks, health tests, breed club membership and your description sit under “As the seller stated them. We haven’t checked them.”
• Your name. Buyers see your display name: your first name, or your business name if you add one. Your checked full name shows only after you reply to a buyer’s message and they choose to see it. The exceptions are South Australian dog and cat ads, and Tasmanian cattle, sheep, goat and pig ads, where the law puts your name and phone number on the ad.
• Your location. Your suburb, state and postcode, not your street address. The one exception is Tasmanian cattle, sheep, goat and pig ads, where the law puts a postal or email address on the ad: give a postal address, such as a PO box, or leave it blank and we’ll show the email you sign in with.
• Your photos. We remove location details stored in your photo files, so the file doesn’t give away where you live. We can’t hide what the picture shows, such as a street sign or letterbox, so check your photos before you upload them.
• Copied photos. If a listing’s photo closely matches another seller’s photo on a current Pet Sales Australia listing, or one that ended in the last 90 days, we put the listing on hold and look into it. This compares photos on our site only.

Who can list, and what

You must be 18 or over, live in Australia, and own the animal. A rescue must have the animal’s care and the right to rehome it. Choose the seller type that’s true for you:

• Breeders list litters, upcoming litters, stud dogs and single pets.
• Owners rehoming a pet list one animal per listing. Rehome a Pet walks you through it.
• Rescues and shelters list one animal per listing. See Rescue and Adoption.

Pet shops can’t list.

Animals we take

Dogs, cats, rabbits, ferrets, guinea pigs, rats and mice, birds, livestock, reptiles, frogs and axolotls, within your state’s rules. Hobby breeders of rabbits, birds, guinea pigs, poultry and goats are welcome. When listings open, they’ll appear on our pages for dogs, cats, rabbits, ferrets, rats and mice, birds, livestock and more.

Litters, upcoming litters and studs

• A litter lists young animals already born, with each animal’s sex, colour, microchip and status. You can list a litter before it’s 8 weeks old, as long as its ready date is at least 8 weeks after birth, except kittens in Tasmania (see Tasmania).
• An upcoming litter is one not born yet. It must be due within 120 days, and goes back to draft once its due date passes. It can’t name individual animals, have photos, or mention prices, deposits, reservations, “pick of the litter” or how many boys and girls there will be. Don’t ask for or take payment for one. Once the animals are born and chipped, list them as a litter with the numbers your state requires (in NSW, puppies up to 8 weeks old can show their mother’s chip until each is chipped).
• A stud listing offers a dog for mating, with its microchip number shown as your state requires. The dog stays yours. Put the fee, the dates and any repeat mating in writing with the other breeder.

What can’t be listed

• Restricted dog breeds and their crosses: American pit bull terrier or pit bull terrier, Japanese tosa, Dogo Argentino, Fila Brasileiro and Perro de Presa Canario. Also dogs declared dangerous, menacing or restricted, or under a council control or destruction order.
• Animals offered or bred for fighting.
• Savannah cats, and any other cat with serval ancestry, at any generation.
• Munchkin cats and dwarf cats bred from them, and Highland Fold and Scottish Fold cats.
• Dogs and cats sold as “teacup” or “micro”.
• Hamsters, gerbils, chinchillas, native mammals (such as sugar gliders and possums), hedgehogs, degus and primates.
• Reptiles and amphibians that aren’t on our species list. We take only Australian native reptiles and frogs, and axolotls. For now, we don’t take venomous snakes or crocodiles.
• Ferrets from Queensland or Northern Territory sellers, and rabbits from Queensland sellers.
• Native animals that need a wildlife licence where you live, unless you hold one.
• Listings from pet shops, and listings for semen, services (such as grooming, training or transport) or “wanted” posts.
• Listings from Norfolk Island, Christmas Island or the Cocos (Keeling) Islands (island territories).

The full list is in our Listing Rules.

Founding breeders

Founding breeders get Pro free for 12 months once Pro opens. The $9.95 ID check and Featured are paid as usual. Founding breeders are:

• the first 50 breeders who take up our founding offer and have their code applied; and
• every breeder who listed on petsales.net.au before the new site replaced it and asks for a code, by email from the address they used then.

How it works:

• Your free year starts the day your code is applied, once Pro opens and your ID check passes.
• We take no card details for it, and charge nothing for it in the free year.
• Founding Pro is Pro without the monthly Featured listing.
• The free year ends unless you choose a paid plan. At least 30 days before it ends, we’ll email you the date, the prices and how to choose. If you don’t choose one, Pro ends and we charge nothing. If you do, your plan’s starting price is locked while your Pro continues without a break.

To ask for a founding code, email info@petsales.net.au. You can also join the list below as a breeder and tick “Also email me Pet Sales Australia news and offers, including the founding breeder offer.” You don’t need to tick the box to get a code. We send codes only to breeders who ask, or who’ve said yes to our emails.